Goldfish Swim School

Background

Goldfish Swim School is a multi-unit youth swim education franchise focused on water safety and learn-to-swim instruction for young children. The business model is mission-driven, addressing a public health issue: drowning is the leading cause of unintentional death for children ages one to four in the United States.

Ryan Murphy has been a partner with Goldfish since 2019 and opened a franchise location in Jacksonville, Florida in October 2024. Ryan cites Goldfish as an example of a multi-unit youth enrichment concept that creates natural overlap with Norwest's growth equity investment thesis and helps him "speak the language" in conversations with founders of similar businesses.

Appearances

• Ep. 22: Gold Medal Sourcing — Ryan Murphy described his decision to invest in and operate a Goldfish Swim School franchise, its mission-based nature, and how the operator experience informs his sourcing work.