VRA Partners

Background

VRA Partners is a boutique investment bank headquartered in Atlanta, focused on lower middle market and middle market M&A advisory and capital raising (enterprise values of $30M-$350M). The firm operates as an independent bank with no wealth management or lending capabilities, which eliminates conflicts of interest with referral partners.

VRA covers five broad verticals: consumer, healthcare, industrial, technology, and business services.

Key Personnel

• Chris Reilly — Managing Director and partner, leads the in-house origination team

Appearances

• Ep. 23: Deals Still Run on Relationships — VRA's multi-channel origination model, COI-first strategy, and the firm's independent positioning as a referral partner for wealth advisors